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Company profile:
Owners:
Norlie was established in 2005 by two family related friends Camilla Liedner (Financially educated) and Kirsten Noergaard (Design educated)
Brand name:
Combining their two last names, the brand name Norlie came as an obvious choice, being associated with, and in Danish pronounced like, “Nordic”, which is an important part of the Norlie identity.
Product lines:
Norlie started as a sophisticated home wear collection for baby and children aged 0-10y, but very soon it became much more than that.
Norlie is best known for the innovative and exclusive knitwear line for both babies and children. However, soft jersey qualities have been an important part of the Norlie collections, too, and to ensure the continuing development of the brand, a woven line has expanded the collection to complement the knitwear and jersey clothing to create a complete collection.
Where to find Norlie:
From the very first collection, Norlie managed to find its way into many exclusive children stores in Denmark, and the interest spread out soon to include Scandinavia and several European countries. Today, the Norlie collection is available in more than 100 exclusive stores across the world.
Royal attention:
Norlie clothes are suitable and used in many situations - from children in kindergarten to the royal prince and princess of Denmark.
Norlie Brand promise:
Norlie clothing is created as a gift for both child and adult.
A gift to the child:
When wearing Norlie, the child can feel comfortable in clothes that have a timeless simplicity, freedom of movement, and pure fabrics in delicate soft and breathable materials.
A gift to the adult:
A delight appears when seeing a child in clothing that you would like to wear yourself. It is identity defining and represents a part of your own identity – it is clothes that you would like to wear yourself - if it was possible. A design that both women and men can relate to, and with many details for the curious mind to explore.
Unusual combination:
The unusual design combination between childhood and the more sophisticated grown up world is build on intuition and passion for long lasting shapes and redefined traditions.
Timeless simplicity:
Norlie has a classic, timeless simplicity, but will always be contemporary and relevant in time.
Quality of materials:
The real strength of the Norlie collections lies in the quality of the materials that contains both tastefully and delicately soft yarn and fabrics in cotton and wool blends.
Details:
Beautiful finish and implemented detail on garments, combined with the importance of usability, are completing the impression of a high quality product. The douched colour palette is inspired by the Nordic atmosphere in which the collection is created.
Owners:
Norlie was established in 2005 by two family related friends Camilla Liedner (Financially educated) and Kirsten Noergaard (Design educated)
Brand name:
Combining their two last names, the brand name Norlie came as an obvious choice, being associated with, and in Danish pronounced like, “Nordic”, which is an important part of the Norlie identity.
Product lines:
Norlie started as a sophisticated home wear collection for baby and children aged 0-10y, but very soon it became much more than that.
Norlie is best known for the innovative and exclusive knitwear line for both babies and children. However, soft jersey qualities have been an important part of the Norlie collections, too, and to ensure the continuing development of the brand, a woven line has expanded the collection to complement the knitwear and jersey clothing to create a complete collection.
Where to find Norlie:
From the very first collection, Norlie managed to find its way into many exclusive children stores in Denmark, and the interest spread out soon to include Scandinavia and several European countries. Today, the Norlie collection is available in more than 100 exclusive stores across the world.
Royal attention:
Norlie clothes are suitable and used in many situations - from children in kindergarten to the royal prince and princess of Denmark.
Norlie Brand promise:
Norlie clothing is created as a gift for both child and adult.
A gift to the child:
When wearing Norlie, the child can feel comfortable in clothes that have a timeless simplicity, freedom of movement, and pure fabrics in delicate soft and breathable materials.
A gift to the adult:
A delight appears when seeing a child in clothing that you would like to wear yourself. It is identity defining and represents a part of your own identity – it is clothes that you would like to wear yourself - if it was possible. A design that both women and men can relate to, and with many details for the curious mind to explore.
Unusual combination:
The unusual design combination between childhood and the more sophisticated grown up world is build on intuition and passion for long lasting shapes and redefined traditions.
Timeless simplicity:
Norlie has a classic, timeless simplicity, but will always be contemporary and relevant in time.
Quality of materials:
The real strength of the Norlie collections lies in the quality of the materials that contains both tastefully and delicately soft yarn and fabrics in cotton and wool blends.
Details:
Beautiful finish and implemented detail on garments, combined with the importance of usability, are completing the impression of a high quality product. The douched colour palette is inspired by the Nordic atmosphere in which the collection is created.
